Introduction to Marketing Oysters

In this 66-minute video of a workshop presented by Bob Rheault in 2015, you'll learn about:

  • Niche marketing cultured oysters for the raw bar—what top chefs demand and how to ensure you get paid for your hard work;
  • Differentiating your product on qualities other than price in the marketplace and adapting your marketing pitch; and
  • How to target key buyers and get maximum return.

What Does the Oyster Consumer Want?

In short: quality, consistency, cleanliness, food safety, shape, flavor, year-round availability, timely shipping, attractive packaging and a nice name.


Many shellfish growers offer tours of their farms along with tasting experiences.

Where Can I Buy Shellfish

Use our shellfish locator to find farms and dealers near you.  The search function lets you narrow down the results by distance and type of shellfish or services (such as catering and farm tours).

Selecting Shellfish

Learn some tips from the pros.